Marketing and Sales Process/Tools Analyst – Cybersecurity Remote, USA
Job Ref: JOB-46442
Our client is looking for a Marketing and Sales Analyst to lead in the assessment of marketing strategies, tools and processes in order to effectively shape, advertise, and market products and services provided by the client. The services include a college cybersecurity program (traditional undergraduate degree program) and a training center for apprentices and continuing education. This is an immediate long-term remote position; our client is flexible with hours. Duties and Responsibilities: • Marketing and Sales Process/Tools Lead – Define, validate and launch marketing and sales engines o Determine customer’s decision-making unit (DMU), define and assess “windows of opportunity” and “triggers” for buying behavior o Map processes to acquire paying customers – the “DMU process”. o Map the end-to-end sales process to acquire paying customers. • In collaboration with the leadership team: o Define, document and map resource needs to the various market segments o Define, assess and select a beachhead market. Where, with rapid learning, an initial market presence can be established and iterated in order to reduce risk while accelerating time-to-profitability. o Estimate the Total Addressable Market (TAM) for the various beachhead markets and evaluate a potential ‘multisided end user market.’ • In collaboration with the leadership team: o Build an end user profile for the beachhead marketing o Profile the persona for the beachhead market o Develop and document the “full life cycle use case” for buyers and users/consumers of our products and services o Define and document the high-level product specifications. o Identify our next 10 potential customers. Education/Experience: An earned bachelor’s degree in business, marketing/sales, or a related field or 3-to-5 years of “hands on” experience in similar roles. Excellent communication, interpersonal, and organizational skills, proficiency in MS Office, especially Word, Excel, and Outlook.